![]() It can introduce your brand to people who aren’t aware of it, make an impactful first impression, thanks to one-on-one interaction, and result in immediate sales. Even a temporary retail location can work wonders for expanding your reach beyond the internet. Since January 2021, many brick-and-mortar businesses - including retail stores - have seen in-person visits increase by 44%. However, there’s also a benefit to having a physical location, especially since more people are getting back to in-person shopping. Increase brand reachĮcommerce sales are expected to rise to nearly $5.5 trillion in 2022, leaving no doubt that online commerce has massive potential. Now we know what an Instagram pop-up shop is, let’s take a closer look at the benefits of creating those experiences for your potential customers. The benefits of creating an Instagram pop-up shop ![]() Pop-up shops provide unique insight through firsthand accounts to which access is limited in the digital world,” he said. “For example, from these events, we found the value of QR codes and synergistic cross-promotion. Such shops can be a convenient way to “give customers a tactile feel of your products, and to conduct research and collect data,” said Yuvi Alpert, founder of Noémie.Īccording to Alpert, the Noémie pop-up event was a huge success because “it not only served as a physical point of sale, but also allowed us to directly engage customers, to gain insight into future products. Instagram pop-up shops are temporary retail spaces and events promoted through the Instagram app. Pop-up shops are temporary retail spaces set up in areas with heavy foot traffic, such as malls and city centers.
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